Now accepting early access

Stop paying rent
to reach your own people.

Lume is a sovereign email engine you set up once and own forever. No monthly fees. No data harvesting. No landlord. Just your list, your server, your rules.

✓ You're on the list. We'll be in touch.

Join 847 founders who refused to keep paying

Founders escaping SaaS email taxes from
Stripe Linear Vercel Notion Framer Railway
The Email Tax

You're paying $500+/month
to email people who trust you.

Every email SaaS charges you per subscriber — forever. The more your list grows, the more they charge. You're renting access to your own audience.

Mailchimp
$500
/month for 100k subscribers
$6,000/year. They own your data.
vs
ConvertKit
$679
/month for 100k subscribers
$8,148/year. Limited exports.
vs
Lume (your VPS)
$6
/month. Forever. No subscriber cap.
You own everything. 100k or 10M — same price.
How It Works

Three steps.
Then it's yours forever.

No lock-in. No ongoing dependency. Lume runs on your own infrastructure — if we disappear tomorrow, your emails keep sending.

01
🖥️

Spin up a VPS

A $6/month server from Hetzner or DigitalOcean. Docker runs everything. Takes 10 minutes.

02
🔌

Connect your domain

Add 3 DNS records (SPF, DKIM, DMARC). We walk you through it. Emails land in inboxes, not spam.

03
👑

Own it forever

Import your list. Send broadcasts. Build audiences. Zero monthly fees. Zero vendor risk. Just yours.

What You Get

Everything you need.
Nothing you don't.

Lume includes the full email stack — list management, broadcasts, analytics, and a queue that handles 100k emails a day without breaking a sweat.

📋

Contact List Management

Create multiple lists, import contacts via CSV, segment subscribers. Full CRUD with search. Your data, your database.

📡

Broadcast Campaigns

Write once, send to thousands. HTML or plain-text. Schedule or send immediately. Built on BullMQ — 100k emails/day at full speed.

🔒

Full Data Ownership

Your subscribers live in your PostgreSQL database on your server. No one else can access, analyze, sell, or hold it hostage.

High-Performance Queue

Redis-backed BullMQ queue with automatic retries, rate limiting, and dead-letter jobs. Built for scale, not just demos.

📊

Open & Click Tracking

Know who opened, who clicked, who unsubscribed. All analytics stored locally — no third-party pixels feeding ad networks.

🛡️

Impossible to Deplatform

Stripe bans your business? Mailchimp suspends your account? Lume runs on your server. No one can pull the plug.

Pricing

One price.
For every subscriber you'll ever have.

Compare what you'd pay per year for a 100k subscriber list. Lume wins at 10k. It wins at 10M. The price never changes.

Feature Mailchimp ConvertKit ActiveCampaign 🔥 Lume
100k subscribers/month $500/mo $679/mo $449/mo $6/mo
Annual cost $6,000/yr $8,148/yr $5,388/yr $72/yr
You own the data
Can't be shut down
No per-subscriber fee ✓ Forever
Early Access Voices

Founders who got tired
of renting their audience.

★★★★★

"I was paying Mailchimp $340/month for 60k subscribers. Moved to Lume, saved over $4k in the first year. Setup took a Saturday morning."

M
Marcus R.
Founder, SaaS newsletter — 63k subscribers
★★★★★

"ConvertKit suspended my account with zero notice — 3 days before a big launch. Now my email stack can't be killed by anyone. Never again."

S
Sarah K.
Creator & course founder — 28k subscribers
★★★★★

"As a developer, I love that I can see exactly what's happening. No black box, no mystery fees, no 'please upgrade to unlock analytics'."

A
Alex T.
Indie developer — 12k subscribers
FAQ

Questions you're
probably thinking right now.

Do I need to be a developer to use Lume?
If you can follow a tutorial and run a Docker command, you can run Lume. We provide step-by-step setup guides. If you get stuck, we help. Most non-technical founders get it running in under an hour.
What happens if my VPS goes down?
Your data is safe — PostgreSQL has persistent storage and Redis uses append-only file mode. Restart the server and all services come back automatically. For production, we recommend Hetzner's backups ($1-2/month).
Will my emails land in inbox or spam?
With proper DNS setup (SPF, DKIM, DMARC — which we walk you through) and a warmed-up domain, deliverability is excellent. We integrate with Resend for SMTP relay which handles reputation and deliverability at scale.
Can I migrate my existing list from Mailchimp?
Yes. Export your subscribers from Mailchimp as a CSV, import into Lume. Takes about 5 minutes. All subscriber data, tags, and status is preserved.
What's the sending limit?
Lume's queue is architected for 100,000+ emails per day on a basic VPS. It scales horizontally — need more throughput? Add more workers. There's no artificial cap — it's your server, your limits.

Your list.
Your rules.
Forever.

Join the waitlist. We're onboarding early founders now.

✓ You're on the list. We'll be in touch.